Event Recap: Seeing the Bright Side During Challenging Times

As temperatures soared in August, Freelance Austin members met virtually to share their coolest tips for thriving during challenging times, the resources they find most helpful, and what they’d like to change about their freelance lives. Three breakout groups featured two questions each, for a total of six questions: #1: Are you happy with where you are in your freelance…

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Freelance Austin Members Spill Their Success Secrets

As freelancers, we often turn to experts for answers about taxes, marketing, and technology, but when the topic is freelancing, we don’t have to go very far to get the wisdom we seek. During an unconventional monthly meeting on April 14, Kara Myers, VP of Freelance Austin, moderated a discussion – based on questions submitted in advance – in which…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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How Often Do You Replace Your Freelance Business Computer?

I’d originally planned to blog about Macs vs PCs because I knew there would be some pithy things to say about this heated debate topic. Our house is divided, for what it’s worth. So I asked a few friends about their preference (ok fine, I posted on a Facebook group for local freelancers) and used a funny cat meme –…

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December Meeting Recap: Using LinkedIn to Network and Grow Your Freelance Business

When many of us think of networking, we envision awkward meet-and-greet functions with stacks of business cards exchanging hands among complete strangers. But thanks to LinkedIn, the massive platform for professionals that boasts 562 million users worldwide, networking has gone digital. If you’re like many busy freelancers, a LinkedIn profile is something you set up a while ago and haven’t…

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7 Questions You Must Answer When Working On A New Website

In this digital age, having a website is important. It’s often the first port of call for potential customers, and it represents you and your business. So it really needs to do everything you — and the customer — expect from it. But often people forget and end up with a half-baked website that doesn’t give visitors a clear idea…

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