January Meeting Recap: Create More Content in Less Time

At Freelance Austin’s January event, Sheila Scarborough of Tourism Currents talked with us about how to create more content in less time. Her talk covered topics including how to share one item in many places, one idea in different ways, resharing your archives and repurposing previous content into new pieces. Sheila started her talk by stating that the only outlets…

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December Meeting Recap: Using LinkedIn to Network and Grow Your Freelance Business

When many of us think of networking, we envision awkward meet-and-greet functions with stacks of business cards exchanging hands among complete strangers. But thanks to LinkedIn, the massive platform for professionals that boasts 562 million users worldwide, networking has gone digital. If you’re like many busy freelancers, a LinkedIn profile is something you set up a while ago and haven’t…

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November Meeting Recap: Effective Marketing Strategies for Freelancers

At our November meeting, KUT’s Jennifer Stayton led a lively discussion with panelists, John Egan and Dana Marruffo, about marketing a freelance business. Egan is a freelance content marketer and writer and former editor of the Austin Business Journal. Marruffo is the founder of Buzz Public Relations, LLC. They shared insights from their own experiences running freelance businesses. For many…

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7 Questions You Must Answer When Working On A New Website

In this digital age, having a website is important. It’s often the first port of call for potential customers, and it represents you and your business. So it really needs to do everything you — and the customer — expect from it. But often people forget and end up with a half-baked website that doesn’t give visitors a clear idea…

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5 Reasons Every Freelancer Needs a Website

If you’ve been putting off creating a website for your freelance business, Amy Gelfand, web designer and owner of Gelfand Design, advises there’s no time like the present. “Like me, many freelancers are a one-person show. It’s important that we use our website as a platform to tell our story, explain what sets us apart, and make an emotional connection…

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August Meeting Recap: How to Tell Your Unique Story to Attract Clients and Make More Money

The room was packed. Everyone was waiting to hear how they could tell a better brand story. And Judy Tsuei knows a thing or two about this. After all, she’s worked with global brands like Toyota and Neutrogena, indie brands, and even celebrities. She’s also been an editorial director, a regular contributor to MindBodyGreen, and a frequent guest on notable…

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