Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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Event Recap: Marketing on a Shoestring

Did you miss our March meeting? Don’t worry, we have your back! Cindy Brummer, user experience designer and creative director for Standard Beagle, shared her recommendations for making the most of your marketing budget. And let me tell you, she didn’t pull any punches! Let’s face it, most freelancers are better at working in the business than on the business….

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March Meeting Recap: Successful Sales Strategies for Freelancers

Myrna King has more than 25 years of experience selling services in finance, computer technology, and marketing. Myrna is a business and personal coach and co-founder of Austin Coaching Coalition and the Small Business Festival. She loves providing results to happy clients and discovering new ways to win together. As co-organizer of a local TEDx women’s conference, Myrna appreciates the…

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January Meeting Recap: Create More Content in Less Time

At Freelance Austin’s January event, Sheila Scarborough of Tourism Currents talked with us about how to create more content in less time. Her talk covered topics including how to share one item in many places, one idea in different ways, resharing your archives and repurposing previous content into new pieces. Sheila started her talk by stating that the only outlets…

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December Meeting Recap: Using LinkedIn to Network and Grow Your Freelance Business

When many of us think of networking, we envision awkward meet-and-greet functions with stacks of business cards exchanging hands among complete strangers. But thanks to LinkedIn, the massive platform for professionals that boasts 562 million users worldwide, networking has gone digital. If you’re like many busy freelancers, a LinkedIn profile is something you set up a while ago and haven’t…

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