Event Recap: Three Steps to Unapologetic Confidence as a Solopreneur

Christina Glickman – a Chicago mom of four and self-described “Type A hustler” – has a stock reply when her kids complain they cannot do something. “Tell me what you CAN do, not what you can’t.” It is this philosophy that helped Christina – after 15 years in advertising – to customize a career and life that she is joyful…

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Event Recap: Seeing the Bright Side During Challenging Times

As temperatures soared in August, Freelance Austin members met virtually to share their coolest tips for thriving during challenging times, the resources they find most helpful, and what they’d like to change about their freelance lives. Three breakout groups featured two questions each, for a total of six questions: #1: Are you happy with where you are in your freelance…

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Freelance Austin Members Spill Their Success Secrets

As freelancers, we often turn to experts for answers about taxes, marketing, and technology, but when the topic is freelancing, we don’t have to go very far to get the wisdom we seek. During an unconventional monthly meeting on April 14, Kara Myers, VP of Freelance Austin, moderated a discussion – based on questions submitted in advance – in which…

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Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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Event Recap: Marketing on a Shoestring

Did you miss our March meeting? Don’t worry, we have your back! Cindy Brummer, user experience designer and creative director for Standard Beagle, shared her recommendations for making the most of your marketing budget. And let me tell you, she didn’t pull any punches! Let’s face it, most freelancers are better at working in the business than on the business….

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