7 Questions You Must Answer When Working On A New Website

In this digital age, having a website is important. It’s often the first port of call for potential customers, and it represents you and your business. So it really needs to do everything you — and the customer — expect from it. But often people forget and end up with a half-baked website that doesn’t give visitors a clear idea…

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5 Reasons Every Freelancer Needs a Website

If you’ve been putting off creating a website for your freelance business, Amy Gelfand, web designer and owner of Gelfand Design, advises there’s no time like the present. “Like me, many freelancers are a one-person show. It’s important that we use our website as a platform to tell our story, explain what sets us apart, and make an emotional connection…

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August Meeting Recap: How to Tell Your Unique Story to Attract Clients and Make More Money

The room was packed. Everyone was waiting to hear how they could tell a better brand story. And Judy Tsuei knows a thing or two about this. After all, she’s worked with global brands like Toyota and Neutrogena, indie brands, and even celebrities. She’s also been an editorial director, a regular contributor to MindBodyGreen, and a frequent guest on notable…

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How To Set Up A Website For Your Personal Brand

When you decide to work as a freelancer, you start building a special kind of one-person brand — one that will blur the lines between your professional image and your personal one. In doing so, you have the opportunity to represent your unique self in a way that draws people to your products or services. Unfortunately, even if you’re not…

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Video Brings the Freelancer to Life: January Meeting Recap

Should freelancers use video to market their businesses? The answer, says photographer and videographer Matthew Lemke, is an unequivocal yes. “Video is a very powerful storytelling medium because it uses more than one modality: sight, sound, text … the more we use, the more we retain,” Lemke told a crowd of us at the January meeting of Freelance Austin. Matt…

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8 Tips to Help Sell Your Freelance Services: July Meeting Recap

“Is this prospect qualified to work with me? Am I qualified to work with them?” These are just two of the questions Nick Weynand prompted freelancers to ask themselves at our July Freelance Austin meeting. Weynand, who is the founder, president and strategy director at TradeMark Media, was armed with fascinating, field-proven insights on Selling Yourself: Persuasive Communications for the…

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