The room was packed. Everyone was waiting to hear how they could tell a better brand story. And Judy Tsuei knows a thing or two about this. After all, she’s worked with global brands like Toyota and Neutrogena, indie brands, and even celebrities. She’s also been an editorial director, a regular contributor to MindBodyGreen, and a frequent guest on notable…
If you ever took a course in psychology, you may remember the famous work of Burrhus Frederic (B.F.) Skinner. Skinner worked with rats and pigeons in the mid 20th century and discovered certain things about how animals respond to specific methods of reinforcement. In one of his studies he learned that if a lever rats could press rewarded them with…
One of the benefits of being a freelancer is having the ability to walk away from a professional relationship that isn’t working. If you’re still new to freelancing, you may find yourself hesitant to end things with a client, but if working with them is causing you needless stress or requires more energy from you than the pay is worth,…