Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Catherine Jewell helps people connect to their career passions

Faces of Freelance Austin is a monthly feature to get to know one of our many members just a little bit better. For this month’s installment, we check in with Catherine Jewell, Membership Chair of Freelance Austin.   Name: Catherine Jewell Business/organization name: Career Passion Coach Email: cj@CareerPassionCoach.com                  Website: https://careerpassioncoach.com/ No. of years freelancing: 23 Located: Austin, Texas Accepting new work?…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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The Value of a Freelance Community

I remember visiting a house a few years ago for an end-of-the-year 5th grade graduation party for my oldest daughter. It was beautiful; tastefully decorated and filled with old paintings from an Inn in Maine the child’s grandparents used to own. “Wow, I wonder what this mother does?” I thought to myself, mostly wondering how she could work and put…

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March Meeting Recap: Successful Sales Strategies for Freelancers

Myrna King has more than 25 years of experience selling services in finance, computer technology, and marketing. Myrna is a business and personal coach and co-founder of Austin Coaching Coalition and the Small Business Festival. She loves providing results to happy clients and discovering new ways to win together. As co-organizer of a local TEDx women’s conference, Myrna appreciates the…

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How Creativity Can Help Keep Your Freelance Career Varied

Making your living as a freelancer may afford you a great deal of flexibility, but any career path can become stale if you allow yourself to fall into a basic routine. And in some ways, a lack of variety can be worse for a freelancer than for a traditional full-time worker. If you work from home, for instance, the absence…

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