November Meeting Recap: Effective Marketing Strategies for Freelancers

At our November meeting, KUT’s Jennifer Stayton led a lively discussion with panelists, John Egan and Dana Marruffo, about marketing a freelance business. Egan is a freelance content marketer and writer and former editor of the Austin Business Journal. Marruffo is the founder of Buzz Public Relations, LLC. They shared insights from their own experiences running freelance businesses. For many…

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6 Tips for Making the Most of Networking Opportunities

A freelancer’s business rarely tracks in a predictable line. There are periods when we have more work than we can handle followed by stretches when we begin to second-guess this freelance life. The important lesson is learning how to keep enough prospects in the pipeline to prevent the well from going dry. The key, of course, is networking. Networking is…

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5 Reasons Every Freelancer Needs a Website

If you’ve been putting off creating a website for your freelance business, Amy Gelfand, web designer and owner of Gelfand Design, advises there’s no time like the present. “Like me, many freelancers are a one-person show. It’s important that we use our website as a platform to tell our story, explain what sets us apart, and make an emotional connection…

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September Meeting Recap: Functional Finance for Freelancers and Beyond

We all have different reasons for entering into the freelance world. Maybe you want to spend more time at home with your kids. Maybe you started a business to follow your passion. Perhaps you love working in your pajamas. Or you hate horrible bosses and uncomfortable office politics. Welcome to freedom! On the flip side, the freelance life comes with…

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5 Ways to Find Freelance Networking Events in Austin

In a world where freelancers can run entire businesses from our laptops and order lunch from our phones, there is still an inherent human value in connecting with other people face-to-face. Studies have shown that people with strong social ties tend to live longer, and the United Kingdom recently appointed its first Minister of Loneliness to address the social and…

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Should Freelancers Ever Offer “Friend Discounts”?

Pricing can be a tough conversation for freelancers in any context, but especially when it comes to working with friends.  After six years of working for myself, here’s what I’ve learned about offering “friend discounts.” I work under the name Featherweight Studio and I offer both goods and services. Goods include graphic tees, one-of-a-kind clothing and art objects that I…

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