Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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7 Questions You Must Answer When Working On A New Website

In this digital age, having a website is important. It’s often the first port of call for potential customers, and it represents you and your business. So it really needs to do everything you — and the customer — expect from it. But often people forget and end up with a half-baked website that doesn’t give visitors a clear idea…

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Making Friends Through Freelancing: An Interview with Ginny Murphy

Faces of Freelance Austin is a monthly feature to get to know one of our many members just a little bit better. For our second installment, we check in with our VP of Freelance Programming, Ginny Murphy. Want to nominate a member to be interviewed for this feature? Let us know! Name: Ginny Murphy Business name: Rapport Branding LLC Email:…

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