Personal Branding Anchors – Your New Competitive Advantage: Meeting Recap

By: Ginny Murphy Posted in Event, Meeting Recaps

Sara CanadayAs entrepreneurs, we spend time, energy, and resources finding new ways to be more successful.  We do whatever it takes to make our own personal stock rise in value. Or do we? Here’s the disconnect. The factors that pay the most dividends are the same ones that are most often overlooked or disregarded. They are the intangible factors that allow us to showcase our business skills, present ourselves effectively and engage with others.

At the January 2012 Freelance Austin meeting, leadership & branding expert Sara Canaday discussed these “intangible skills” (professional demeanor, relationship management, and behavioral intelligence) that consistently determine our success potential.  Sara shared her insights on developing a powerful presence and communicating your unique value proposition with clarity and impact. Her unique approach gives us the tools to stand out among the sea of qualified competitors.

Sara Canaday is a recognized expert in leadership development and strategic personal branding.  Her professional career spans 20 years and includes leadership and executive roles at USAA and Texas Mutual. She served as principal consultant for Empowerment Enterprises before beginning her own consultancy, Sara Canaday & Associates, in 2009. A unique mix of corporate savvy and streetwise sassy, Sara shares her strategies for developing a successful Personal Brand with a compelling, thought-provoking flair that enables people to pursue “next level” opportunities with dramatically improved results.

Sara is a member of the National Speakers Association and the President of the Austin Chapter.  She earned a Bachelor’s degree from the University of Texas at Austin and an MBA from Incarnate Word University in San Antonio. Her post-graduate studies include certifications in communication, business image, and emotional intelligence. She has also taught MBA-level courses in human relations at St. Edward’s University.


The meeting was held at:
Ronald McDonald House
1315 Barbara Jordan Boulevard
Austin, TX  78723

Ginny Murphy

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