How To Use Video to Market Your Business: Meeting Recap

As a business owner, telling your story is a critical part of growing your business. How can you make the best use of video to engage your clients and prospects, boost website traffic and improve conversions? Rubén Cantú, an award-winning filmmaker and founder of CORE Media Enterprises, will share tips on making video part of your marketing arsenal in May. Ruben…

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Hey, That Was My Idea – What You Need To Know About Intellectual Property Rights For Your Business: Meeting Recap

As content aggregation, curation, and crowd sourcing become the norm, the limits of fair use and copyright have become more gray. Shepard Fairey’s “HOPE” poster and the SOPA controversy have brought the issue of intellectual property rights back to the forefront. How do you protect your creative rights in the new online environment? How do you limit your liability when you engage…

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Build your business with a new approach to networking: Meeting Recap

As the new year begins, you may have set goals to attend more professional events and improve your business networking. How do you make the most of these encounters and make meaningful connections, not just accumulate handfuls of business cards?  At the February 2011 Freelance Austin program, we learned how to become more confident and effective in your networking from award-winning connector and communicator, Patti DeNucci….

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Personal Branding Anchors – Your New Competitive Advantage: Meeting Recap

As entrepreneurs, we spend time, energy, and resources finding new ways to be more successful.  We do whatever it takes to make our own personal stock rise in value. Or do we? Here’s the disconnect. The factors that pay the most dividends are the same ones that are most often overlooked or disregarded. They are the intangible factors that allow us to showcase our business skills, present ourselves…

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Create the Unforgettable Elevator Pitch – An Interactive Workshop: Meeting Recap

If fate placed you in an elevator with your dream client and you only had the time it takes to get from the top of the building to the bottom, would you be able to describe your business in a compelling way? The elevator pitch assumes you only have 60-90 seconds to either spark interest in what you do, or leave new prospects and connections…

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City of Austin Contracts: What You Need To Know as a Woman or Minority-Owned Business: Meeting Recap

Navigating the City of Austin’s certification programs for minority and women-owned businesses can be intimidating, but it can also lead to valuable contracting opportunities for city projects. Elton Price from the City of Austin’s Small & Minority Business Resources Dept. guided us through the MBE, WBE and other certifications at the October 2011 Freelance Austin meeting. He shared with us: how to…

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