Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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Event Recap: Pivot Your Business Roundtable with Karen Baker

What if you could make more money doing the same work you do now, but with a couple of simple tweaks? That’s exactly what Karen Baker, a business coach with 25 years of experience under her belt, recommended during our June virtual meeting when she led a roundtable discussion on how to pivot your business in these difficult times. A…

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Event Recap: Marketing on a Shoestring

Did you miss our March meeting? Don’t worry, we have your back! Cindy Brummer, user experience designer and creative director for Standard Beagle, shared her recommendations for making the most of your marketing budget. And let me tell you, she didn’t pull any punches! Let’s face it, most freelancers are better at working in the business than on the business….

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September Meeting Recap: WCA Peer Mentors–The Best Advice We’ve Ever Given

Wisdom overflowed from the Freelance Austin meeting room on September 11th, where WCA peer mentors shared the best advice they’ve ever given. First we heard from one of the leaders of the WCA Peer Mentor program. Then the three panelists and the moderator intrigued the audience with insights about burning questions related to freelancing.     What is the WCA…

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August Meeting Recap: Squeezing Every Minute Out of Your Day

Lani Rosales is a powerhouse businesswoman, who also runs communities and events that help support job seekers in Austin. Lani gets a lot done in her every day as Chief Operating Officer at The American Genius. She has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs,…

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Crowdsourcing Answers to Your Business Questions

July 10th was a lively and interactive discussion at our Freelance Austin educational session. Members were open and vulnerable with their problems. Peers stepped up to help each other, and we discovered new tips for managing our freelance businesses. The discussion included writers, content strategists, corporate communicators, TV newscasters, and more. We wrote our most pressing questions on sticky notes….

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