At Freelance Austin’s January event, Sheila Scarborough of Tourism Currents talked with us about how to create more content in less time. Her talk covered topics including how to share one item in many places, one idea in different ways, resharing your archives and repurposing previous content into new pieces. Sheila started her talk by stating that the only outlets…
When many of us think of networking, we envision awkward meet-and-greet functions with stacks of business cards exchanging hands among complete strangers. But thanks to LinkedIn, the massive platform for professionals that boasts 562 million users worldwide, networking has gone digital. If you’re like many busy freelancers, a LinkedIn profile is something you set up a while ago and haven’t…
In this digital age, having a website is important. It’s often the first port of call for potential customers, and it represents you and your business. So it really needs to do everything you — and the customer — expect from it. But often people forget and end up with a half-baked website that doesn’t give visitors a clear idea…
If you’ve been putting off creating a website for your freelance business, Amy Gelfand, web designer and owner of Gelfand Design, advises there’s no time like the present. “Like me, many freelancers are a one-person show. It’s important that we use our website as a platform to tell our story, explain what sets us apart, and make an emotional connection…
The room was packed. Everyone was waiting to hear how they could tell a better brand story. And Judy Tsuei knows a thing or two about this. After all, she’s worked with global brands like Toyota and Neutrogena, indie brands, and even celebrities. She’s also been an editorial director, a regular contributor to MindBodyGreen, and a frequent guest on notable…
When you decide to work as a freelancer, you start building a special kind of one-person brand — one that will blur the lines between your professional image and your personal one. In doing so, you have the opportunity to represent your unique self in a way that draws people to your products or services. Unfortunately, even if you’re not…
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