Freelance Austin Members Spill Their Success Secrets

As freelancers, we often turn to experts for answers about taxes, marketing, and technology, but when the topic is freelancing, we don’t have to go very far to get the wisdom we seek. During an unconventional monthly meeting on April 14, Kara Myers, VP of Freelance Austin, moderated a discussion – based on questions submitted in advance – in which…

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Event Recap: A Stress-Free Approach to Getting New Clients

If you ask freelancers the toughest part of their job, many would say it’s getting new clients. Melanie Padgett Powers, owner of Mel Edits and host of The Deliberate Freelancer podcast, offered her tips and strategies for taking stress out of the process during Freelance Austin’s March event. Know where your work comes from First, she recommends doing a business…

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Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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March Meeting Recap: Successful Sales Strategies for Freelancers

Myrna King has more than 25 years of experience selling services in finance, computer technology, and marketing. Myrna is a business and personal coach and co-founder of Austin Coaching Coalition and the Small Business Festival. She loves providing results to happy clients and discovering new ways to win together. As co-organizer of a local TEDx women’s conference, Myrna appreciates the…

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February Meeting Recap: How to Break Into Content Marketing

It’s no secret that the internet has transformed the media world. Traditional media channels like print newspapers and magazines have been forced to consolidate or fold as subscriptions and readership continue to dwindle. This presents a challenge to most freelancers trying to eke out a living through traditional outlets. But it isn’t all bad news. Even as traditional media channels…

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