How To Set Up A Website For Your Personal Brand

When you decide to work as a freelancer, you start building a special kind of one-person brand — one that will blur the lines between your professional image and your personal one. In doing so, you have the opportunity to represent your unique self in a way that draws people to your products or services. Unfortunately, even if you’re not…

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Writing for the Web 101

You’ve gotten compliments on your writing your whole life. You know it’s something you’re good at, and you’ve decided it’s time to try to make a living at it. Yet if your goal is to become a freelance writer, being good at writing is just one part of the job. You also need to figure out how to do the…

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Video Brings the Freelancer to Life: January Meeting Recap

Should freelancers use video to market their businesses? The answer, says photographer and videographer Matthew Lemke, is an unequivocal yes. “Video is a very powerful storytelling medium because it uses more than one modality: sight, sound, text … the more we use, the more we retain,” Lemke told a crowd of us at the January meeting of Freelance Austin. Matt…

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8 Tips to Help Sell Your Freelance Services: July Meeting Recap

“Is this prospect qualified to work with me? Am I qualified to work with them?” These are just two of the questions Nick Weynand prompted freelancers to ask themselves at our July Freelance Austin meeting. Weynand, who is the founder, president and strategy director at TradeMark Media, was armed with fascinating, field-proven insights on Selling Yourself: Persuasive Communications for the…

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Should You Call Yourself a Freelancer?

The word “freelance” is largely defined by what it’s not. A person who does freelance work doesn’t commit to one company or organization full time in exchange for a salary and benefits. Instead, freelancers work with a hodgepodge of different clients, providing services as needed on a temporary or part-time basis. Over one-third of workers in the United States have…

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The Art of Networking: How to Build Bridges, Not Burn Them

I wouldn’t call myself a “networking expert” and I would never pretend to sell myself to someone as a person who “connects” people. However, a lot of people have told me that I know a lot of people, I’m good at bringing people together and I’ve managed to create a rather large network in the past few years. I (maybe…

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