7 Questions You Must Answer When Working On A New Website

In this digital age, having a website is important. It’s often the first port of call for potential customers, and it represents you and your business. So it really needs to do everything you — and the customer — expect from it. But often people forget and end up with a half-baked website that doesn’t give visitors a clear idea…

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5 Reasons Every Freelancer Needs a Website

If you’ve been putting off creating a website for your freelance business, Amy Gelfand, web designer and owner of Gelfand Design, advises there’s no time like the present. “Like me, many freelancers are a one-person show. It’s important that we use our website as a platform to tell our story, explain what sets us apart, and make an emotional connection…

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August Meeting Recap: How to Tell Your Unique Story to Attract Clients and Make More Money

The room was packed. Everyone was waiting to hear how they could tell a better brand story. And Judy Tsuei knows a thing or two about this. After all, she’s worked with global brands like Toyota and Neutrogena, indie brands, and even celebrities. She’s also been an editorial director, a regular contributor to MindBodyGreen, and a frequent guest on notable…

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How To Set Up A Website For Your Personal Brand

When you decide to work as a freelancer, you start building a special kind of one-person brand — one that will blur the lines between your professional image and your personal one. In doing so, you have the opportunity to represent your unique self in a way that draws people to your products or services. Unfortunately, even if you’re not…

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Writing for the Web 101

You’ve gotten compliments on your writing your whole life. You know it’s something you’re good at, and you’ve decided it’s time to try to make a living at it. Yet if your goal is to become a freelance writer, being good at writing is just one part of the job. You also need to figure out how to do the…

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Video Brings the Freelancer to Life: January Meeting Recap

Should freelancers use video to market their businesses? The answer, says photographer and videographer Matthew Lemke, is an unequivocal yes. “Video is a very powerful storytelling medium because it uses more than one modality: sight, sound, text … the more we use, the more we retain,” Lemke told a crowd of us at the January meeting of Freelance Austin. Matt…

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