Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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March Meeting Recap: Successful Sales Strategies for Freelancers

Myrna King has more than 25 years of experience selling services in finance, computer technology, and marketing. Myrna is a business and personal coach and co-founder of Austin Coaching Coalition and the Small Business Festival. She loves providing results to happy clients and discovering new ways to win together. As co-organizer of a local TEDx women’s conference, Myrna appreciates the…

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February Meeting Recap: How to Break Into Content Marketing

It’s no secret that the internet has transformed the media world. Traditional media channels like print newspapers and magazines have been forced to consolidate or fold as subscriptions and readership continue to dwindle. This presents a challenge to most freelancers trying to eke out a living through traditional outlets. But it isn’t all bad news. Even as traditional media channels…

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How Creativity Can Help Keep Your Freelance Career Varied

Making your living as a freelancer may afford you a great deal of flexibility, but any career path can become stale if you allow yourself to fall into a basic routine. And in some ways, a lack of variety can be worse for a freelancer than for a traditional full-time worker. If you work from home, for instance, the absence…

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January Meeting Recap: Create More Content in Less Time

At Freelance Austin’s January event, Sheila Scarborough of Tourism Currents talked with us about how to create more content in less time. Her talk covered topics including how to share one item in many places, one idea in different ways, resharing your archives and repurposing previous content into new pieces. Sheila started her talk by stating that the only outlets…

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