Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Guest Blog: Three Technology Tips to Get You on Track

Running a freelance business comes with the rewards of being your own boss, setting your own hours, and being in control of your income. However, with control comes being responsible for the systems your business uses to produce revenue, namely your computer and office technology. When that technology isn’t performing as expected, you spend more time working in your business…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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Thinking Inside the Box

One of the most common business analogies is to think outside the box. I was lucky early in my business life to have a great coach, Mark LeBlanc, who said, “Out-of-the-box thinking is great. But most entrepreneurs fail because they don’t build a box. They don’t define who they are and what they do.” From my perspective, building a box…

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The Value of a Freelance Community

I remember visiting a house a few years ago for an end-of-the-year 5th grade graduation party for my oldest daughter. It was beautiful; tastefully decorated and filled with old paintings from an Inn in Maine the child’s grandparents used to own. “Wow, I wonder what this mother does?” I thought to myself, mostly wondering how she could work and put…

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February Meeting Recap: How to Break Into Content Marketing

It’s no secret that the internet has transformed the media world. Traditional media channels like print newspapers and magazines have been forced to consolidate or fold as subscriptions and readership continue to dwindle. This presents a challenge to most freelancers trying to eke out a living through traditional outlets. But it isn’t all bad news. Even as traditional media channels…

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