At Freelance Austin’s January event, Sheila Scarborough of Tourism Currents talked with us about how to create more content in less time. Her talk covered topics including how to share one item in many places, one idea in different ways, resharing your archives and repurposing previous content into new pieces. Sheila started her talk by stating that the only outlets…
When many of us think of networking, we envision awkward meet-and-greet functions with stacks of business cards exchanging hands among complete strangers. But thanks to LinkedIn, the massive platform for professionals that boasts 562 million users worldwide, networking has gone digital. If you’re like many busy freelancers, a LinkedIn profile is something you set up a while ago and haven’t…
At our November meeting, KUT’s Jennifer Stayton led a lively discussion with panelists, John Egan and Dana Marruffo, about marketing a freelance business. Egan is a freelance content marketer and writer and former editor of the Austin Business Journal. Marruffo is the founder of Buzz Public Relations, LLC. They shared insights from their own experiences running freelance businesses. For many…
We all have different reasons for entering into the freelance world. Maybe you want to spend more time at home with your kids. Maybe you started a business to follow your passion. Perhaps you love working in your pajamas. Or you hate horrible bosses and uncomfortable office politics. Welcome to freedom! On the flip side, the freelance life comes with…
The room was packed. Everyone was waiting to hear how they could tell a better brand story. And Judy Tsuei knows a thing or two about this. After all, she’s worked with global brands like Toyota and Neutrogena, indie brands, and even celebrities. She’s also been an editorial director, a regular contributor to MindBodyGreen, and a frequent guest on notable…
When Darlene Templeton was young, going through a divorce, and unemployed, she figured IBM was a big company that must need secretaries. So she waltzed into the IBM offices in jeans and t-shirt to ask for an application. It was only after she was in the building that she realized she was sorely underdressed – everywhere she looked were people…
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