Event Recap: A Stress-Free Approach to Getting New Clients

If you ask freelancers the toughest part of their job, many would say it’s getting new clients. Melanie Padgett Powers, owner of Mel Edits and host of The Deliberate Freelancer podcast, offered her tips and strategies for taking stress out of the process during Freelance Austin’s March event. Know where your work comes from First, she recommends doing a business…

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Event Recap: Top Tax Tips for Freelancers

Someone once said the only things that are inevitable are death and taxes. I’d add: they are also staggeringly complicated, especially for creative freelancers like me who majored in English (I know there are a lot of us out there). Plus, every year brings new tax rules, which compounds my apprehension when April comes around. During Freelance Austin’s February event,…

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Event Recap: Modern Freelancer Dilemmas: Carry an Ethical Road Map to Build Sustainability

We’re freelancers because we like having more freedom – or maybe we just wanted to opt out of the corporate world. But the best part of freelance life may be that we can choose who we want to work with. Yet sometimes that choice comes with nagging questions: Am I OK with this client’s business and intentions? Is this a…

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Event Recap: Word-of-Mouth isn’t Enough; Freelancers Need Strategies, too.

Even if you are a one-woman (or one-man) show and receive most business through word-of-mouth, you still need a strategy for getting new business and generating buzz. Let’s face it, even “tiny businesses” need to grow. At the December 9 Freelance Austin meeting, Sierra Bailey, a tiny business expert and CEO of Doers Shakers Makers, explained the five most common marketing…

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The Evolution of Gail Gonzales: From Corporate Fatigue to Joyful Freelancer

Name: Gail Gonzales Business/organization name: Evolve Your Brand Email: gail@evolveyourbrand.online                  Website: https://evolveyourbrand.online/ No. of years freelancing: 5.5 full-time Located: Austin, Texas Accepting new work? Yes Superhero power: Intuition (and Helpfulness) – hearing what my clients DON’T say and need. _________________________ How do you describe the work you do? I help purpose-driven entrepreneurs align their brand with their passion to…

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Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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