Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Catherine Jewell helps people connect to their career passions

Faces of Freelance Austin is a monthly feature to get to know one of our many members just a little bit better. For this month’s installment, we check in with Catherine Jewell, Membership Chair of Freelance Austin.   Name: Catherine Jewell Business/organization name: Career Passion Coach Email: cj@CareerPassionCoach.com                  Website: https://careerpassioncoach.com/ No. of years freelancing: 23 Located: Austin, Texas Accepting new work?…

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Guest Blog: Three Technology Tips to Get You on Track

Running a freelance business comes with the rewards of being your own boss, setting your own hours, and being in control of your income. However, with control comes being responsible for the systems your business uses to produce revenue, namely your computer and office technology. When that technology isn’t performing as expected, you spend more time working in your business…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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Event Recap: Boost Your Financial Success with Profit First Accounting

If struggling to pay your quarterly taxes or playing catch up with bookkeeping are regular occurrences, you are not alone. For many freelancers, particularly those who identify as creative people, finance is simply not in their wheelhouse. Catherine Jewell, owner of Career Passion® Coach, fell into this category for 23 years until discovering Profit First, the title of a bestselling book…

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Event Recap: Pivot Your Business Roundtable with Karen Baker

What if you could make more money doing the same work you do now, but with a couple of simple tweaks? That’s exactly what Karen Baker, a business coach with 25 years of experience under her belt, recommended during our June virtual meeting when she led a roundtable discussion on how to pivot your business in these difficult times. A…

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