Event Recap: Word-of-mouth isn’t enough; freelancers need strategies, too.

Even if you are a one-woman (or one-man) show and receive most business through word-of-mouth, you still need a strategy for getting new business and generating buzz. Let’s face it, even “tiny businesses” need to grow. At the December 9 Freelance Austin meeting, Sierra Bailey, a tiny business expert and CEO of Doers Shakers Makers, explained the five most common marketing…

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The evolution of Gail Gonzales: From corporate fatigue to joyful freelancer

Name: Gail Gonzales Business/organization name: Evolve Your Brand Email: gail@evolveyourbrand.online                  Website: https://evolveyourbrand.online/ No. of years freelancing: 5.5 full-time Located: Austin, Texas Accepting new work? Yes Superhero power: Intuition (and Helpfulness) – hearing what my clients DON’T say and need. _________________________ How do you describe the work you do? I help purpose-driven entrepreneurs align their brand with their passion to…

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Event Recap: Tips for Creating an Effective, “On-brand” Website

As virtual connections are increasingly the norm, effective websites have shifted from a freelancer’s “nice to have” to a necessity. Traci Synatschk, the speaker at Freelance Austin’s September meeting – Does your website reflect your brand? – explained, “You have to ask yourself: is my website really saying what I want to say and does it match who I am?”…

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Catherine Jewell helps people connect to their career passions

Faces of Freelance Austin is a monthly feature to get to know one of our many members just a little bit better. For this month’s installment, we check in with Catherine Jewell, Membership Chair of Freelance Austin.   Name: Catherine Jewell Business/organization name: Career Passion Coach Email: cj@CareerPassionCoach.com                  Website: https://careerpassioncoach.com/ No. of years freelancing: 23 Located: Austin, Texas Accepting new work?…

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Guest Blog: Three Technology Tips to Get You on Track

Running a freelance business comes with the rewards of being your own boss, setting your own hours, and being in control of your income. However, with control comes being responsible for the systems your business uses to produce revenue, namely your computer and office technology. When that technology isn’t performing as expected, you spend more time working in your business…

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Event Recap: Build a Strong Brand Before You Market

Good branding starts with a logo, right? Not according to Gail Gonzales, the speaker at Freelance Austin’s August meeting. Gail, owner of Evolve Your Brand, suggests exploring your values to determine your “why” before concentrating on design elements to reinforce your brand. As much as Gail believes in the power of visual branding, she learned that her clients’ success depended…

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