Event Recap: Pivot Your Business Roundtable with Karen Baker

What if you could make more money doing the same work you do now, but with a couple of simple tweaks? That’s exactly what Karen Baker, a business coach with 25 years of experience under her belt, recommended during our June virtual meeting when she led a roundtable discussion on how to pivot your business in these difficult times. A…

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February Meeting Recap: How to Break Into Content Marketing

It’s no secret that the internet has transformed the media world. Traditional media channels like print newspapers and magazines have been forced to consolidate or fold as subscriptions and readership continue to dwindle. This presents a challenge to most freelancers trying to eke out a living through traditional outlets. But it isn’t all bad news. Even as traditional media channels…

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November Meeting Recap: Effective Marketing Strategies for Freelancers

At our November meeting, KUT’s Jennifer Stayton led a lively discussion with panelists, John Egan and Dana Marruffo, about marketing a freelance business. Egan is a freelance content marketer and writer and former editor of the Austin Business Journal. Marruffo is the founder of Buzz Public Relations, LLC. They shared insights from their own experiences running freelance businesses. For many…

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